When you find keywords which can collect customers going to buy, considering the whole demand is effective. The demand is consists of small demands. And there are strong small demands and weak ones.
Therefore you have to choose strong demands, and corresponding keywords.
The customers have goal to do something. All of the detailed demands are to fulfil the conditions to execute the goal.
For example, a customer who is going to do web marketing has following demand structure.
SEO is essential for e-commerce site owners. Sophisticated advertisement is effective to the sites, but SEO is more effective, because the chance to catch the customers dramatically increases.
The e-commerce site is a website which has contents about the commodities and shopping cart system to buy them.
Each parts has own role, and they are different. Therefore you have to create e-commerce site whose parts concentrate on the role.
The catalog of the commodities are the main contents of e-commerce sites. The customers visit the e-commerce sites after that the site seem to have commodities which they are finding.
On collection customer, it is very important to appeal the varieties of the commodities, when you create a e-commerce site which is not for special commodities.
The product site is a little bit weak at SEO. But we can make it stronger by making effort to adding SEO friendly pages.
If your product is not famous, the product information site is a little bit not good at SEO. The main reason is that the users do not know the product, and they can not search what they do not know.
Therefore you have to include information which can be queried in the website. Shortage of following factor lead to the weak point of such sites.
When you create contents, you'll mainly explain about the product.
Then the product has little differentiation, most of keywords can be general words, which most of people who are searching the type of product.
To teach something to the customer is essential process in consulting sales. By making learning site, you can sell commodities which is difficult to sell, generally speaking.
The commodities which are difficult to sell requires more steps to do that. The commodities easy to sell are comprehensive, therefore by introducing the existence when the customers want them, the sales will be made.
But the difficult commodities require to make opportunities for the customers to need them. Therefore following steps are necessary.
Collection target customer is the most important phase in selling difficult products. That is because a customer who do not going to buy the product never come to buying it.
That is because the process of buying such type of the product requires the customer's effort. It is not only you to make effort.
When you do SEO, to create multitude websites is not necessary. But by using a few satellite site, you can effectively build your brand image, and that is effective in SEO.
The satellite site is another website than the main website. I think most of people reading this website will have main website to represent your identity.
But I guess some of the people feel following things.
Then I recommend you to create a new satellite site to collect customers.
When you create the satellite site, it must have another goal but the main site. The common theme can be exists. But affluent original contents are required.
The first view of the landing page is decisive factor of conversion rate. Especially when you use advertisement, it is very important.
By the way, bounce rate of the visits from search engine is lower than of advertisement. To know the reason lead to finding the solution.
One of the difficult point of internet advertisement is the bounce rate. The customers get out the page, at a glance, if the landing page is not optimised.
The high bounce rate is up to following factors. These factors are not completely solved, high bounce rate continues.
The target customers of the advertisement is decided by following things.
To add contents is effective to SEO, but simply adding web pages is not effective. That is because the recent search engines can understand the quantity of the information, and ignore the pages which do not have few information.
The recent search engines come to being able to understand the natural sentences more than before. They can understand the duplicated semantics, and original semantics.
Most of automatically generated contents are detected by the search engines. I wrote Be not afraid of big competitors on keywords research, then I wrote that "The Google do not shows all pages in site command".
There are many websites which has thousands of pages, but actually recognised as the target of search result is less than 400 pages in most of cases.
That means that, the Google eliminate the pages which has original information than the other pages.
The more exposure effect is famous phenomena, and it is relevant to SEO. That is because the search engines count signals generated by humans.
The more exposure effect is an phenomenon that a person trust other persons by only meeting many times. The person do not have to do communicate with the other person, by just meet many times.
This effect is available for websites and brands. Therefore in addition to write excellent contents, you have to make effort to increase the opportunities that your customers recognise your website.
The internet users recognizes the website and brand instead of the person. Therefore you have to contrive the identity in the internet to make the recognition easy.
The logo is very important to be aware of the identity. And the logo is used in many situation.
Internet marketing using contents is essential for small business owners. Then comparing the analog sales and digital marketing is effective to write good sales copies.
Both analog and digital marketing's goal is selling commodities. The basic concept of selling is same.
Customer's interest do not changes by using internet. But by the information customers get after the contact, it sometimes changes.
That is also same in both digital and analog marketing. The website gives information to customers by contents, and the shop and sales persons give it on alalog marketing.
When a sales person going to sell a product after catching target customer, the person does following things.
When you think about branding, you'll image crowd of fans, but the actual process is done inside individual person.
The website branding is to be recognized by a person, and the person has image about the website or author.
When the reader appreciate the contents, and they think there are more good contents, they come to looking forward to your new contents.
And if the reader especially appreciate you, they can find your logo or name from crowd of contents. The readers usually do not recognize unknown contents without what they are looking for.
But they can recognize your contents by your name, if you are branded. This is very strong status in internet marketing.