Blog Posts and Keyword Tags
Blog is very effective tool to do long tail SEO. But it is not suitable for building internal links, and documentation. By using blog with CMS, you can build effective blog.
Following picture shows actual structure on the CMS.
The blog is build inside the tree structured website contents by Content Management System. The blog section contains following pages.
- Blog Top page
- Blog Archive pages
- Blog Articles
By building Blog system in the area managed by content management system, you can manage the articles in SEO friendly way.
There is the blog top page at first, and it contains archive pages, and an archive page has articles.
The archive page is based on date when the articles are written. That is because the visitors who read those pages are interested in this website's history.
Blog Top page are not necessary to most of visitors. Therefore the section is not indexed and also not follow the links by setting meta tag for robots as "noindex, nofollow".
The links to the archive and blog articles has no meaning, just tracing the time stamp of blog posts. Therefore the possibility that the search engines assume them as useless links, is high.
By this structure, the quality of internal links is kept high, even if blog articles increase.
The blog top page and archive pages are banned for search engine, therefore we have to set links to the articles.
A main contents has link to the blog articles, this type of links tend to be high quality links, because what the readers want to know after reading the main contents, contains in the blog articles. And the reverse is also true.
By building blog posts like this way, high quality contents and internal links increases as you write a new blog post.
The main contents links to blog articles with tag function of the content management system.
In order to design effective grouping tags, you have to roughly choose keywords which represents website's theme.
The grouping tags are useful function to group blog articles.
By using this function, you can group blog posts. A blog post can have multiple tag groups.
The title of tag groups have to contain keywords which interests search engine users. It is because the tag's title is just a function's name, it generates links to the tag, which is for relevant contents, but there are few reason to click it.
Because the high quality links not only relevant content but also the one to answer the demand of readers. If your website is suitable for SEO, you can do that.
Prepare tags for each main content, and set the tag to blog posts.
And set the tag group's to the main content, then the main content page shows blog posts which has the tag as relevant topics.
By this method, each blog post is linked from main topics with high quality links naturally. That is because each links for the blog post has reason to click, and it will be clicked link.
And each blog has other entries which has same tag group. By listing these other blog posts in the article page, it also become natural and high quality internal links.
Then remember that, the tag groups are to categorise reader's interest, not functions. By keeping this rule, the possibility that the readers are interested in other blog articles increases.
Create an SEO friendly website
After you understand effective blog system which works with content management system, let's create an SEO friendly website.
Please take a look at SEO friendly Content Management functions, next.