Content Marketing and SEO Strategy
This is a tutorial of content marketing using search engine. Content based Search Engine Optimization is essential and powerful method to build a strong website. But in order to do that, you have to do planning about content and technical strategy.
Now a day, search engine become to evaluate web contents. By making effective contents, you can acquire a lot of visit from search engines.
Search Engine knows needs of search words, therefore it appreciate the website responds the needs, and it has comprehensive structure or not.
If you can write suitable content for user's needs, the website can appears on the result of search engine unless it has long history and many links.
Website Strategy for Content SEO Marketing
Think how Search Engine evaluate Content, is Content SEO
How Search Engine Score Contents
How to rank up a new website step by step
Difference between SEO friendly site and not friendly one
How to choose Keywords and Theme for Long Tail SEO
Ideal site structure for comprehensive contents
How to use MindMap for first contents planning
Make sales story by satellite site
How to write SEO effective sales copy as a single page
- Think how Search Engine evaluate Content, is Content SEO
High quality website has comprehensive site structure. Search engine has mechanism to evaluate the structure of internal links, and that is essential to do content based SEO.
In addition to having effective contents, you have to understand technical SEO topics. By learning them, you can do contents based marketing for real.
Website has internal link and external inbound link. Of course, external link is necessary to make your web site grow up, but internal link is also important.
There are two types of internal link.
- links on navigation and common parts generated by CMS
- links on the body of main content of the page
The first links implements site structure, there for the content architecture is designed proper, it is automatically optimised.
But links on the content's body is built by content writes manually. This link is very important. Before you acquire a quantity of natural links, these link helps the website to appear with small words on Search Engine Result Page.
And if you have satellite sites, you can introduce the contents from the site by yourself. But over optimized link causes penalty, therefore you have to link your site safely.
Search Engines prefer natural contents and signals on the internet, and gives penalty or evaluate low to the website having feature of artifical signals targeting search engines. Over optimized seo is target of penalty now.
After you understand overview of the strategy for content marketing using search engines, let's think about the system to manage your website.
Knowledge of content management system is necessary when you plan how to actually build your website. Please take a look at