Ideal site structure for comprehensive contents

Ideal site structure is necessary to arrange pages contains widely covered keyword and theme comprehensively.

The site structure is implemented by internal links, and search engines have algorithm to evaluate site structure is proper or not by evaluating links.

Arranging contents with site structure

Arranging contents like following structure.

Site content structure

This structure covers both abstraction level and technical level, in addition to that, it is suitable to write contents continuously.

Continuously writing contents is essential to do step by step SEO, because search engines watch when it is updated.

By making framework of contents, you can add contents effectively and comfortable. And it also gives you a new idea for writing.

Abstraction level

The top page is the most abstract page, and it is summary of the entire website. The bottom page is the most concrete contents.

Generally speaking, an abstract theme contains big keywords and a concrete theme does small words for long tail keywords.

User's knowledge level

The left contents are basic and on the right are advanced topics. The basic contents are suitable for beginners, and it is necessary that they can understand the order to read the contents.

If the order of learning is comprehensive, experts can easily find where to read. And contents with advanced theme do not contains basic learning topics. It only contains information that experts want to know.

Therefore the contents redundancy can be reduced. Search engines dislike redundancy and duplicated contents.

The technical terms are normally used in the advanced topics, the basic page sometimes teach the meaning.

How search engines evaluate appropriateness of site structure

The search engine evaluates the website is arranged properly or not. It is important for website contents to show this is not spam contents.

The search engines are fighting with web spam everyday.

Theme matching technology

Search engine is based on theme matching technology and system evaluating links. The old search engines appreciate density of keywords. But after theme matching technology become popular method, they come to evaluate the theme instead of keywords.

By this method, search engine can evaluate quality of internal links, and it lead to evaluation of entire website.

Relevance and co-occurring demands

The linked contents have relevance is least condition. That's not enough.

The search engine is QA system, and they are logging queries input by users. Therefore they have data base of co-occurring keywords for demands. They checks the linked contents have co-occurring keywords for the same demands if current page.

The reason why we divide basic and advanced topics in the contents structure is that the demands and keywords input by beginners and experts are different.

By this structure, contents for beginners and experts can be located in same website without making independent specific websites for each of them.

The website starts growing up from niche keywords

If some of your pages are ranked in, and clicked by users. The Click Through Rate(CTR) of the page is measured. And score of pages with high CTR increases. Then the value of internal links also increases.

The pages linked from the page, and having relevant content value, also increases. Then bigger keywords in those pages are ranked in. By iteration of this mechanism, website grows up.

Value of the page transfer

If a page is linked, same value transfer occurs.

The first page which will ranked in is one having niche theme and topics. It gives values to the contents around it.

Therefore internal links are very important, and appropriate contents structure automatically realize it.

Actually planning contents structure

After you come to be able to imagine website's structure, next, let's create actual information structure for your contents.

Please take a look at How to use MindMap for first contents planning.

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