Pages having Http Header tag
There are some types of crawlers of Google. They has each role and timing to come. By watching crawler's log, the action and role can be guessed.
Watching crawler's action
By using log analyser for Google crawler, we can check the action of crawlers. By checking them, we can check the detail status of our website.
Google crawler's types
There are following crawler types. We can detect the types by the user agent.
- Default Crawler
- Image Crawler
- Smartphone Crawler
- Mobile Crawler
- Feed fetcher
The Webmaster Tools shows crawling times on Crawl Stats page. Following picture is this website's statistic data.
Accesses from smartphone increases, and making web pages for mobile is necessary to create a website to collect access from the search engines.
Create a website cope with mobile access
There are mainly two ways to create mobile friendly website. Each of them has merit and demerit, but I recommend you to create normal pages by responsive web design.
Responsive Web Design
The responsive web design is a method to use same html file cope with both desktop pc and mobile browser. Therefore it is easy to maintain the code.
And the search engine crawler can index and analyse page by crawling single page. Because the speed of indexing is faster than making mobile pages. But it does not affect ranking.
In addition to that, by using CMS template engine, you can manage the design more easily. By adding following codes, web browser uses suitable Stylesheet for the browser's device width.
Html headers and meta tags are basic facts to do SEO. The Content Management System have functions to manage them. By using them, you can do basic SEO for each page.
Title and Description
to get access from the search engines. The search engines checks , therefore without good title and description, you can not do effective SEO.The title and description is the most important partsClick Through Rate
In addition to appearing on SERP, the title of the article is used in many places. For exmaple, it is used by following web parts.
- Bread List
- Navigation widget
- Main menu
Search engine friendly CMS has some input field for title and short title. If the short title is not empty, the template engine uses it instead of the title.
The main contents are essential back bone of content based SEO. Manage these contents with the Content Management system.
Manage the main contents
The main contents are big chance to create high quality contents for both search engine and humans. And it works as blog categories.
When you bring up the website, the structure of website is one of appeal points for search engine. Therefore by creating good contents and link to blog articles, the possibility for long tail keywords to rank in increases.
In addition to that, after , the main contents are suitable to collect access by middle keywords.you succeeded in long tail SEO
Content tree structure on CMS
The main contents have tree structure. This structure is essential to do content based SEO.