Pages having Landing Page tag
The first view of the landing page is decisive factor of conversion rate. Especially when you use advertisement, it is very important.
By the way, bounce rate of the visits from search engine is lower than of advertisement. To know the reason lead to finding the solution.
The biggest problem on using advertisement is bounce rate
One of the difficult point of internet advertisement is the bounce rate. The customers get out the page, at a glance, if the landing page is not optimised.
The high bounce rate is up to following factors. These factors are not completely solved, high bounce rate continues.
The target customers of the advertisement is decided by following things.
Alinous Document CMS has action recorder engine to capture mouse actions. It can generate 2 types of heatmap.
By using this function, you can check the user experience on your landing page and whole website.
Feature of Web Action Recorder Engine
The Web Action Recorder engine has following functions.
- Capture the mouse actions
- Replay captured action
- Generate mouse move heatmap as eye tracking
- Generate scroll heatmap to check scroll reach
- Archive website's archive with version
You can use these function for following web marketing needs.
Check if the sales copy for advertisement works correctly
When you use internet advertisement, the first and most important metric is bounce rate of the landing page.
How to set motion capture code
In order to capture mouse action, you have to add following code into the page's html.
Add to a page
In order to capture the action of a single page, you can add this code with CMS's content editor.
Open the content editor and click the "Additional Code" tab, then following pane appears.
This CMS has heatmap generation engine which generates 2 type of heatmap from captured mouse motion.
How the heatmap is generated
The heatmap engine uses log of the mouse action capture. Therefore it generates heatmap by specifying the logs.
Log the mouse action
After you logged them, you can generate both heatmaps by following operations.
- Select logs to generate from
- Select version of the background design of the page
Generate mouse move heatmap
The mouse move heatmap is to do eye-tracking of the visitors.
Generally, the landing page is special page for advertisement. But all of the pages in the website has chance to be visited directly from search result.
All pages are the landing page
Thinking about landing page is also effective in content based SEO, because the most effective SEO is .writing useful single page
Content SEO begin with that, if each pages are not strong, how many links you added to the website, it does not rank up.
Effective landing page
The effective landing page is same with useful page in SEO. When you promote a page with advertise, you can recognize the chance to be visited and you can set targets for advertising. Therefore you can think who comes this page, and what is interesting for them.