Pages having Writing Sales Copy tag
To teach something to the customer is essential process in consulting sales. By making learning site, you can sell commodities which is difficult to sell, generally speaking.
Process of consulting sales
The commodities which are difficult to sell requires more steps to do that. The commodities easy to sell are comprehensive, therefore by introducing the existence when the customers want them, the sales will be made.
But the difficult commodities require to make opportunities for the customers to need them. Therefore following steps are necessary.
Collect target customers
Collection target customer is the most important phase in selling difficult products. That is because a customer who do not going to buy the product never come to buying it.
That is because the process of buying such type of the product requires the customer's effort. It is not only you to make effort.
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The first view of the landing page is decisive factor of conversion rate. Especially when you use advertisement, it is very important.
By the way, bounce rate of the visits from search engine is lower than of advertisement. To know the reason lead to finding the solution.
The biggest problem on using advertisement is bounce rate
One of the difficult point of internet advertisement is the bounce rate. The customers get out the page, at a glance, if the landing page is not optimised.
The high bounce rate is up to following factors. These factors are not completely solved, high bounce rate continues.
Target customers
The target customers of the advertisement is decided by following things.
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Internet marketing using contents is essential for small business owners. Then comparing the analog sales and digital marketing is effective to write good sales copies.
Common points between analog and digital marketing
Both analog and digital marketing's goal is selling commodities. The basic concept of selling is same.
Customer's interest
Customer's interest do not changes by using internet. But by the information customers get after the contact, it sometimes changes.
That is also same in both digital and analog marketing. The website gives information to customers by contents, and the shop and sales persons give it on alalog marketing.
The order of sales information
When a sales person going to sell a product after catching target customer, the person does following things.
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Twitter is useful SNS, but in order to actually invite users, we have to contrive the tweet and copywriting.
Actually inviting users from twitter is difficult
Getting favorite markers on the twitter needs to contrive the tweet, but inviting users to your website needs one more contriving.
When you use the twitter, you have do correct copywriting for the watcher of the hash tags, in order to catch the users by the tweet at first, and you have to attract the users in order to make them acknowledge your existence, next.
After that, users are interested in your continuous tweet and access your website.
The reason why users do not visit website
To know the reason why the users do not visit the website liked from the tweet is important. After knowing that, by solving each problems, you can invite users to your web page.
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To know what customers want to know is essential in content marketing with SEO. The real demand is abstract and it is deeply relevant with the goal.
Abstract the current demand of customers
The "What the customer who by a drill want is hole." is famous phrase. That means the goal of the customer is to make a hole, and the method is to use the drill.
Therefore if the customers can make a hole comfortably, they can buy other tools.
Why abstracting the demand is effective
By abstracting current demand of customers, we can do following.
- Know the true demand and goal of customers
- Find other methods and tools for the goal
- By comparing the methods and tools, we can find the point to appeal
Especially to know the goal is very important. By knowing that, we can know the strength of the demand, and how to consult customers with the contents.
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To writing blog article is easy when you have topics, but after consuming the topics, it become hard. In order to get traffic from search engines, you have to write certain quantity of articles.
But shortage of the topics is obstacle of blogging for SEO, especially that is big problem for a new blog site.
Stock the topics for blogging in usual life
It is very hard to remember the topics for blogging, when you want to write. Therefore you have to prepare them in usual life.
Stock the titles when you hit upon a good idea
Stocking idea is necessary to write blog continuously. It is up to the theme of blog, but I always face shortage of topics after writing about 80 to 100 articles.
The number of articles may be the one after writing basic topics. After that, we have to write question and answer topics.
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When you start up a new website, the mission is make certain quantity of contents in order to approved by Google. But then you should not use page numbers as the index of the quantity.
Certain quantity of contents are necessary for a new website
When you create a new website with a new domain, you have to post a lot of articles on the website. That is because the search engines approve websites which are only useful.
One of the condition that search engines approve is to have certain quantity of contents.
Then you have to write high quality page contents, not only a lot of information. Recent search engines can understand the quality of the content at certain level.
The high quality contents fulfils following conditions.
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When search engine users use it, they acts different way according to their purpose. By thinking that, we can understand value of the ranking of keywords.
The strength of the demand changes user's action
The action of users on SERP is up to the strength of demand and competitor's status on each keyword. Therefore the visibility of the web page at the same ranking position is up to the keyword.
When users finish searching
The user who use search engine has goal use it while the information demand is satisfied or they give up.
Essential information or not
They exactly has condition to finish searching. If there are no result which completely satisfy the demand, they change the keyword and try again.
And tried several times, they give up. The time they try before give up is up to the strength of demand.
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Getting natural links is essential to bring up your website. Then the contents should have exit.
The conditions for contents to get natural links
The natural links are very good signals to show the appreciation of humans. The search engines appreciate them highly.
Te website which can get natural links can continuously get natural links. This signal is the best one.
Completely satisfy readers
The websites which can get natural links has exit. The exit means completely satisfy the reader's demand.
It is very important to think what the readers going to do after searching the website and finding the answer.
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Small business owners uses internet advertisement, in addition to content based SEO. If you have copywriting skill, you can use ad effectively. this page mentions how to use them.
What you have to do before using advertisement
In order to use advertisement, you have to prepare the plan landing pages, and contents.
As the search engine marketing is to catch target customers by the contents, internet advertisement marketing is also up to the content you make.
Consider the target customers and the timing
At first, you have to do is to consider the target of your product or service. This is the first and most important thing.
Without considering customer's psychology, we can not write excellent sales copy, because there are no excellent contents for everyone.
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