Pages having Advertisement tag
The first view of the landing page is decisive factor of conversion rate. Especially when you use advertisement, it is very important.
By the way, bounce rate of the visits from search engine is lower than of advertisement. To know the reason lead to finding the solution.
The biggest problem on using advertisement is bounce rate
One of the difficult point of internet advertisement is the bounce rate. The customers get out the page, at a glance, if the landing page is not optimised.
The high bounce rate is up to following factors. These factors are not completely solved, high bounce rate continues.
The target customers of the advertisement is decided by following things.
The more exposure effect is famous phenomena, and it is relevant to SEO. That is because the search engines count signals generated by humans.
What is the more exposure effect
The more exposure effect is an phenomenon that a person trust other persons by only meeting many times. The person do not have to do communicate with the other person, by just meet many times.
This effect is available for websites and brands. Therefore in addition to write excellent contents, you have to make effort to increase the opportunities that your customers recognise your website.
Web Design and identity
The internet users recognizes the website and brand instead of the person. Therefore you have to contrive the identity in the internet to make the recognition easy.
Logo of the website
The logo is very important to be aware of the identity. And the logo is used in many situation.
Internet marketing using contents is essential for small business owners. Then comparing the analog sales and digital marketing is effective to write good sales copies.
Common points between analog and digital marketing
Both analog and digital marketing's goal is selling commodities. The basic concept of selling is same.
Customer's interest do not changes by using internet. But by the information customers get after the contact, it sometimes changes.
That is also same in both digital and analog marketing. The website gives information to customers by contents, and the shop and sales persons give it on alalog marketing.
The order of sales information
When a sales person going to sell a product after catching target customer, the person does following things.
Small business owners uses internet advertisement, in addition to content based SEO. If you have copywriting skill, you can use ad effectively. this page mentions how to use them.
What you have to do before using advertisement
In order to use advertisement, you have to prepare the plan landing pages, and contents.
As the search engine marketing is to catch target customers by the contents, internet advertisement marketing is also up to the content you make.
Consider the target customers and the timing
At first, you have to do is to consider the target of your product or service. This is the first and most important thing.
Without considering customer's psychology, we can not write excellent sales copy, because there are no excellent contents for everyone.
Generally, the landing page is special page for advertisement. But all of the pages in the website has chance to be visited directly from search result.
All pages are the landing page
Thinking about landing page is also effective in content based SEO, because the most effective SEO is .writing useful single page
Content SEO begin with that, if each pages are not strong, how many links you added to the website, it does not rank up.
Effective landing page
The effective landing page is same with useful page in SEO. When you promote a page with advertise, you can recognize the chance to be visited and you can set targets for advertising. Therefore you can think who comes this page, and what is interesting for them.
The facebook is one of the biggest social media, and it has powerful advertisement platform. By using it, we can generate traffic to check the response.
Platform for paid promotion
The facebook is basically social network for paid advertisement. There are hash tag like twitter, but it is not opened like it.
The twitter contrive to arrange tweets with the Top tweets and All tweet, but facebook do not have such functions. Therefore when you use facebook, you have to budget for promotion.
Promote by low cost
The facebook's user is currently greatest in the world. Therefore you can advertise almost every thing by cheap price. And we can promote it from very small budget.
Actually I sometimes try it for $5.00 - $10.00.
The social media is good tool for promote your website. The search engine cannot understand which content is eligible to show, without human response.
For example, Click Through Rate of the search result, natural link's popularity is one of them.
Do initial website's rank up
In order to access up, back link is necessary. But currently, search engines do not appreciate artificial seo oriented links.
Therefore we have to create mechanism to get back links or social signals which has same meaning with them.
The links from Social media are marked "nofollow" on most of cases. Technically, they not effective links.