Pages having Targeting tag
When you find keywords which can collect customers going to buy, considering the whole demand is effective. The demand is consists of small demands. And there are strong small demands and weak ones.
Therefore you have to choose strong demands, and corresponding keywords.
The structure of demand of customers
The customers have goal to do something. All of the detailed demands are to fulfil the conditions to execute the goal.
For example, a customer who is going to do web marketing has following demand structure.
To teach something to the customer is essential process in consulting sales. By making learning site, you can sell commodities which is difficult to sell, generally speaking.
Process of consulting sales
The commodities which are difficult to sell requires more steps to do that. The commodities easy to sell are comprehensive, therefore by introducing the existence when the customers want them, the sales will be made.
But the difficult commodities require to make opportunities for the customers to need them. Therefore following steps are necessary.
Collect target customers
Collection target customer is the most important phase in selling difficult products. That is because a customer who do not going to buy the product never come to buying it.
That is because the process of buying such type of the product requires the customer's effort. It is not only you to make effort.
The first view of the landing page is decisive factor of conversion rate. Especially when you use advertisement, it is very important.
By the way, bounce rate of the visits from search engine is lower than of advertisement. To know the reason lead to finding the solution.
The biggest problem on using advertisement is bounce rate
One of the difficult point of internet advertisement is the bounce rate. The customers get out the page, at a glance, if the landing page is not optimised.
The high bounce rate is up to following factors. These factors are not completely solved, high bounce rate continues.
The target customers of the advertisement is decided by following things.
When you think about branding, you'll image crowd of fans, but the actual process is done inside individual person.
What is the branding
The website branding is to be recognized by a person, and the person has image about the website or author.
How the user experience of readers change
When the reader appreciate the contents, and they think there are more good contents, they come to looking forward to your new contents.
And if the reader especially appreciate you, they can find your logo or name from crowd of contents. The readers usually do not recognize unknown contents without what they are looking for.
But they can recognize your contents by your name, if you are branded. This is very strong status in internet marketing.
To know what customers want to know is essential in content marketing with SEO. The real demand is abstract and it is deeply relevant with the goal.
Abstract the current demand of customers
The "What the customer who by a drill want is hole." is famous phrase. That means the goal of the customer is to make a hole, and the method is to use the drill.
Therefore if the customers can make a hole comfortably, they can buy other tools.
Why abstracting the demand is effective
By abstracting current demand of customers, we can do following.
- Know the true demand and goal of customers
- Find other methods and tools for the goal
- By comparing the methods and tools, we can find the point to appeal
Especially to know the goal is very important. By knowing that, we can know the strength of the demand, and how to consult customers with the contents.
Twitter is the most suitable social media to get initial social signals. It has hash tag to spread tweet for targeted users.
By bringing up the account, you come to be able to spread information to many users. In order to do that, you have to bring up your account correctly.
Grow up your account
After you created a new account, it is weak, therefore you have to bring up it. The social signals are easily detected by twitter, therefore you have to get good social signals.
At first, you have to do is getting followers. But a user who uses twitter seriously to get information uses lists. It is because if they follow thousands of accounts, it is impossible to catch important information.
But the number of follower is necessary to bring up the account. Of course the quality of followers are important. Therefore you have to collect mutual followers who is interested in same topics.
The social media is good tool for promote your website. The search engine cannot understand which content is eligible to show, without human response.
For example, Click Through Rate of the search result, natural link's popularity is one of them.
Do initial website's rank up
In order to access up, back link is necessary. But currently, search engines do not appreciate artificial seo oriented links.
Therefore we have to create mechanism to get back links or social signals which has same meaning with them.
The links from Social media are marked "nofollow" on most of cases. Technically, they not effective links.
When search engine users use it, they acts different way according to their purpose. By thinking that, we can understand value of the ranking of keywords.
The strength of the demand changes user's action
The action of users on SERP is up to the strength of demand and competitor's status on each keyword. Therefore the visibility of the web page at the same ranking position is up to the keyword.
When users finish searching
The user who use search engine has goal use it while the information demand is satisfied or they give up.
Essential information or not
They exactly has condition to finish searching. If there are no result which completely satisfy the demand, they change the keyword and try again.
And tried several times, they give up. The time they try before give up is up to the strength of demand.
Hash Tags are powerful function of Twitter. By using them, you can spread your tweet widely in the Twitter community.
How to select effective hash tags
In order to use hash tag effectively, we have to understand the situation that twitter users watch tag's time line. They read what they want but ignore messages which are not what they are looking for right now.
Think who are watching the Hash Tag
The most important point is to know the tag watchers. The Twitter is easy and every one can use it. But every one is not always know most effective way to use it.
Therefore, tag watcher's skill is assumed to be higher than normal Twitter users.
And if they their question or problem is clear, they use search engines, not Twitter. What they want to know are new things, or what they can not find.
Small business owners uses internet advertisement, in addition to content based SEO. If you have copywriting skill, you can use ad effectively. this page mentions how to use them.
What you have to do before using advertisement
In order to use advertisement, you have to prepare the plan landing pages, and contents.
As the search engine marketing is to catch target customers by the contents, internet advertisement marketing is also up to the content you make.
Consider the target customers and the timing
At first, you have to do is to consider the target of your product or service. This is the first and most important thing.
Without considering customer's psychology, we can not write excellent sales copy, because there are no excellent contents for everyone.