Pages having seo tag
The Content Management System has function to analyse googlebot's access, and webmaster tools status. By checking them, you can check the health of actual SEO status.
Check crawler log
By checking crawler log, you can check SEO health of the website. The crawler comes to important pages, and if the crawler does not come to a page, it has some problem.
Raw log data
The web master tools show statistic data of crawling. But it is only the number of access.
Actually, there are some kinds of crawlers. By watching the raw log data on Content Management System, you can check actual crawling.
After you write a content, you have to publish it and notify it to the search engine as first as possible. The content management system supports the life cycle, writing draft, publish, and notify to the search engine.
Writing Draft contents
After you opened the website, writing draft content is necessary. Most of CMS has this function.
Preview and Publish the page
After you write draft function, you can preview the page with current template.
The appearance in the wysiwyg editor and actual website is different, therefore you have to check it before release the page.
After you write contents, you have to publish them on the website and manage it. And the data of page contents are used in many functions of this content management system.
Make web page suitable for SEO
In order to be appreciated correctly, you have to create web pages comprehensive to both humans and search engines. That is up to actual web creation technique
Html header and meta tag handling
The title, description are the most important facts of a web page. It decides most of destiny of the page on search engine result page.
In addition to that, we have to set meta tags for robots, so that search engines can recognize which page is important and not so.
Web components friendly with SEO
When you create web contents, there are some useful web parts to create SEO friendly pages. For exmaple, bread list and index anchor lists are some of them.
The main contents are essential back bone of content based SEO. Manage these contents with the Content Management system.
Manage the main contents
The main contents are big chance to create high quality contents for both search engine and humans. And it works as blog categories.
When you bring up the website, the structure of website is one of appeal points for search engine. Therefore by creating good contents and link to blog articles, the possibility for long tail keywords to rank in increases.
In addition to that, after , the main contents are suitable to collect access by middle keywords.you succeeded in long tail SEO
Content tree structure on CMS
The main contents have tree structure. This structure is essential to do content based SEO.
Search engines are fighting with SEO spam every day. There are a lot of people who is going to rank up their webites without making good contents.
Why penalty is necessary for search engines
That is because writing excellent contents is difficult, and there are a few people who can do it. But they have to collect many accesses from search engine in order to succeed in their business.
Eligible contents for search engine result are fewer than the demand. In order to write such a contents, the writer have to satisfy following things.
- Affluent experience about the knowledge
- Comprehensive writing skill
- Skill to organize properly
Search engine users use them to find out what they want to know, but if there are no contents contains the very thing they want to know, they will change other search engine.
What is the penalty
The penalty has two types, algorithm penalty and manual penalty, generally. And there are two types of penalties.
This is a tutorial of content marketing using search engine. Content based Search Engine Optimization is essential and powerful
method to build a strong website. But in order to do that, you have to
do planning about content and technical strategy.
Effective Content Marketing Strategy
Now a day, search engine become to evaluate web contents. By making effective contents, you can acquire a lot of visit from search engines.
Search Engine knows needs of search words, therefore it appreciate the website responds the needs, and it has comprehensive structure or not.
If you can write suitable content for user's needs, the website can appears on the result of search engine unless it has long history and many links.
That means a new website can grow up step by step by getting visitors from search engine.