Pages having co-occurring tag
To add contents is effective to SEO, but simply adding web pages is not effective. That is because the recent search engines can understand the quantity of the information, and ignore the pages which do not have few information.
The search engines the quality of website by quantity of information
The recent search engines come to being able to understand the natural sentences more than before. They can understand the duplicated semantics, and original semantics.
Automatically generated contents
Most of automatically generated contents are detected by the search engines. I wrote Be not afraid of big competitors on keywords research, then I wrote that "The Google do not shows all pages in site command".
There are many websites which has thousands of pages, but actually recognised as the target of search result is less than 400 pages in most of cases.
That means that, the Google eliminate the pages which has original information than the other pages.
Ideal site structure is necessary to arrange pages contains widely covered keyword and theme comprehensively.
The site structure is implemented by internal links, and search engines have algorithm to evaluate site structure is proper or not by .evaluating links
Arranging contents with site structure
Arranging contents like following structure.
This structure covers both abstraction level and technical level, in addition to that, it is suitable to write contents continuously.
For old search engines, link is almost all. But as the result of evolution of them, link is just a metrics of scoring. By getting high score in website content creation, your website can appear on SERP (Search Engine Result Page) without rich inbound links.
Weight of contents' score become higher
The status of website in search result is changed in around 2013. That means search engine changed their policy of scoring.
The Page-RankTM invented by google was algorithm focusing on popularity of the website. In this algorithm, a website with low Page-Rank cannot win ones with higher Page-Rank.
And the number of pages in a website was directly lead to Page-Rank, because existence of a page generate a Page-Rank value.
But the Page-Rank was disposed, and new word, which is the Authority Rank, was born. I guess the authority is score of summation of plus signals and minus signals. The external inbound link is one of them, and there are many other plus signals.
Search Engines are QA system to answer user's question submitted by some keywords. Learning how they evaluates contents learn to high quality SEO writing.
Search Engine's goal
Search Engine's goal is to find pages which are answers for user's keyword query. The pages have to satisfy following facts.
- Theme of the page completely match the keyword.
- Website including the page has much demanded information about the theme
- The website is eligible to be trusted.
Simply thinking, the pages which satisfy those facts are what the search engine is looking for.
How to match the result with demand of users
Search engine users definitely has demand for information, and they snap up demanded information. But they dislike other information.
This difference is very very definite. If users feel "This website has too many useless contents which has nothing to do with my demand", they go out from your website soon.
There are 2 types of websites, , another is not suitable. If you feel your website is not suitable, let's make a satellite site for content marketing.one is suitable for Content SEO
Why satellite site is necessary
The website is not always suitable for SEO, it is often not suitable. As the sales person and product maker is complete different, each website has own feature.
It is not spam
To making satellite site is not spam, when it has necessity. If the point of view of satellite site is different from main site, is has reason to make it.
But you must not create new site in order to increase inbound links. It is spam. And latest search engines do not appreciate it. On the contrary they give penalty to the links and contents.
Role of satellite site
The satellite site is a sales person working for the main site.
Search engines are fighting with SEO spam every day. There are a lot of people who is going to rank up their webites without making good contents.
Why penalty is necessary for search engines
That is because writing excellent contents is difficult, and there are a few people who can do it. But they have to collect many accesses from search engine in order to succeed in their business.
Eligible contents for search engine result are fewer than the demand. In order to write such a contents, the writer have to satisfy following things.
- Affluent experience about the knowledge
- Comprehensive writing skill
- Skill to organize properly
Search engine users use them to find out what they want to know, but if there are no contents contains the very thing they want to know, they will change other search engine.
What is the penalty
The penalty has two types, algorithm penalty and manual penalty, generally. And there are two types of penalties.
Checking the statistic status of entire website is useful to check the theme of it. The search engines know whole contents in your website, therefore you also have to have a method to do it in order to know the search engines' view.
There are no person who does not have habits. Therefore even if you write content naturally, you have possibility to get or misunderstood by search engines.penalty
View total statistic data
The solution to avoid that is to have same view with the search engines. They are artificial intelligence which use statistic data.
The Content Management System has all content data, and it can analyse the keywords. Finally it can show following data.
Generally, the landing page is special page for advertisement. But all of the pages in the website has chance to be visited directly from search result.
All pages are the landing page
Thinking about landing page is also effective in content based SEO, because the most effective SEO is .writing useful single page
Content SEO begin with that, if each pages are not strong, how many links you added to the website, it does not rank up.
Effective landing page
The effective landing page is same with useful page in SEO. When you promote a page with advertise, you can recognize the chance to be visited and you can set targets for advertising. Therefore you can think who comes this page, and what is interesting for them.
Google algorithm selects the page to show on the SERP before calculating total score for the theme.
Why I think so
Sometimes, most of you have found that, when the rank of google search result went down, the page shown on the result is different from before. After a while, it recover and the page also changed into last one.
Then the internal links to the first page are detected correctly.
I think that is because google algorithm select the page for each keywords or theme, and calculate the score after that.
This website experienced that
I do not use ranking checker for this website, but I'm checking it manually. Then I found the phenomenon occurs to my site.
Latest search engines evaluate quantity and quality of information. Reputation of the keywords is nothing to do with ranking.
In order to check the quality of contents, they build database which has relevance information about user's interest, in addition to the standard dictionary of keywords.
Co-occurring keywords and theme
The standard dictionary has semantic data, but it do not contains information about experience of users. In addition to them, search engines build own database of keyword's relationship.
Theme is collection of keywords and it has only meaning
Theme is just a collection of keywords. It lead to semantic information bigger than keywords in it or other abstract keyword.
There are small theme and big theme. Small theme is concrete and big ones are abstract. The theme represents semantic information about abstraction level.