Pages having Backlink tag
When you do SEO, to create multitude websites is not necessary. But by using a few satellite site, you can effectively build your brand image, and that is effective in SEO.
What is satellite site
The satellite site is another website than the main website. I think most of people reading this website will have main website to represent your identity.
But I guess some of the people feel following things.
- The contents of the main site is not suitable for catching customers on the first phase.
- More website which has stronger authority is necessary.
- The main site is enough contents, and it is hard to add new pages without duplicated contents.
Then I recommend you to create a new satellite site to collect customers.
How to create a satellite site
When you create the satellite site, it must have another goal but the main site. The common theme can be exists. But affluent original contents are required.
When you planning a new website, you have to estimate the difficulty of SEO for the theme. In addition to that, you have to consider how to do effective SEO.
Research competitor's status and effective method in SEO
When you start a new website, what you want most is how much value the website is required to get traffic from search engines.
The website's value is calculated by following factors.
- Quantity of contents
- Quantity of back links
How many pages you have to write, and how many links are required, are the most interested topics for new website planners. If the keywords and theme are too difficult in ranking on the second pages, you have to consider another way.
But in most of cases, you do not have to do that. Because variety of long tail keywords are huge, and by writing detailed topics, you can get traffic from them.
New website owners have to consider about initial links. The goal of links on this phase is to invite crawlers from other sites.
Let's use links available to everyone
When you start the website, you have to get a few links. Too many links are not necessary for new websites.
If you get too many unnatural links, the risk of penalty increases. If you have plan to get natural links continuously, it has no risk, but most of small business owners can't do it.
Therefore, you have to recognize the links are tools to enforce content value, and set necessary a few links when you start own site.
I think you have to get links which are available for everyone.
Google officially told that ageing filter and sandbox effect do not exists, but mechanism lead to them exists. I think they are caused by index's turn over.
So, I'm doing experiment by using this website. This site is young, currently spent 56 days, therefore it is good condition for experiment.
Tools used in the experiment
I used following tools in experiment.
- Google's site command
- Web Master Tools
- Rank check by search result
- Crawler log check tool on CMS
Google's site command
I use the site command on "google.com" with 2 methods.
- Query without date range
- Query without data range
When the date range was input, it shows pages indexed with history.
Search engines are fighting with SEO spam every day. There are a lot of people who is going to rank up their webites without making good contents.
Why penalty is necessary for search engines
That is because writing excellent contents is difficult, and there are a few people who can do it. But they have to collect many accesses from search engine in order to succeed in their business.
Eligible contents for search engine result are fewer than the demand. In order to write such a contents, the writer have to satisfy following things.
- Affluent experience about the knowledge
- Comprehensive writing skill
- Skill to organize properly
Search engine users use them to find out what they want to know, but if there are no contents contains the very thing they want to know, they will change other search engine.
What is the penalty
The penalty has two types, algorithm penalty and manual penalty, generally. And there are two types of penalties.
In order to do White Hat SEO, making opportunities to acquire natural links is important. Excellent contents has opportunities to get them, but you have to build the mechanism in the website.
Who links to your website
A person read your content and appreciated high, but the person do not have websites to set links, you can not acquire external links. Therefore you have to know who can set links.
Social Media users
Most of internet users have . Comparing with natural links from standard websites, the links from social media is not appreciated so high, but it is easier to acquire links from these sites. Therefore it is the first step to get effective natural links.social media account
The social media is used as a tool for the person, and who are connected to the person can watch the activity in order to get a new information. This is general usage of that.
Most of people are content watcher, but there are people who want to spread their own information.
Natural links are signal of human appreciation of the contents. Therefore, you have to build mechanism to acquire the links. And the number and quality is result of .content marketing
White Hat SEO and inbound links
White Hat SEO is not Search Engine Optimization without building links. It is impossible to get hundreds of links from the first time, like inbound links set by SEO companies.
The natural links have high value, therefore hundreds of links are not necessary. Spam links has little or minus value, therefore other websites can not acquire such huge number of links.
The natural links for external domains never be created without reason. The internal links are also so. But the external links needs more significant reason for their existence.
Links satisfy visitor's demand like internal links
Appreciated inbound links are almost same with . Only links have possibility to be clicked by the visitor has value.high quality internal links
There are two types of links. Internal links are important to maximize the content's value. External links are signal that the content is appreciated by humans.
The first thing you have to consider is internal links. They are closed to content marketing very much.
Internal links are very important in content based SEO. That is because in order to evaluate entire website's value.search engines evaluates quality of links
Quality and kinds of internal link
An internal link has following facts.
- Source page where the link is.
- Linking target page
- Anchor text
- Position of the link in the source page
After crawler fetch the content of pages, it detects internal link and classify those links.
There are 2 types of websites, , another is not suitable. If you feel your website is not suitable, let's make a satellite site for content marketing.one is suitable for Content SEO
Why satellite site is necessary
The website is not always suitable for SEO, it is often not suitable. As the sales person and product maker is complete different, each website has own feature.
It is not spam
To making satellite site is not spam, when it has necessity. If the point of view of satellite site is different from main site, is has reason to make it.
But you must not create new site in order to increase inbound links. It is spam. And latest search engines do not appreciate it. On the contrary they give penalty to the links and contents.
Role of satellite site
The satellite site is a sales person working for the main site.
For old search engines, link is almost all. But as the result of evolution of them, link is just a metrics of scoring. By getting high score in website content creation, your website can appear on SERP (Search Engine Result Page) without rich inbound links.
Weight of contents' score become higher
The status of website in search result is changed in around 2013. That means search engine changed their policy of scoring.
The Page-RankTM invented by google was algorithm focusing on popularity of the website. In this algorithm, a website with low Page-Rank cannot win ones with higher Page-Rank.
And the number of pages in a website was directly lead to Page-Rank, because existence of a page generate a Page-Rank value.
But the Page-Rank was disposed, and new word, which is the Authority Rank, was born. I guess the authority is score of summation of plus signals and minus signals. The external inbound link is one of them, and there are many other plus signals.