Pages having Business tag
The product site is a little bit weak at SEO. But we can make it stronger by making effort to adding SEO friendly pages.
Why product sites are not good at SEO
If your product is not famous, the product information site is a little bit not good at SEO. The main reason is that the users do not know the product, and they can not search what they do not know.
Therefore you have to include information which can be queried in the website. Shortage of following factor lead to the weak point of such sites.
Making contents about the product
When you create contents, you'll mainly explain about the product.
Then the product has little differentiation, most of keywords can be general words, which most of people who are searching the type of product.
Currently, search engine marketing is the best solution for small business owners to collect their customers. In order to do that, they have to learn SEO and copywriting skill.
Natural promotion with search engines is the best way
On of the biggest cost for small business owners is cost of advertisement and marketing. But by success in SEO, the cost become almost zero.
Companies need to be acknowledged
That is a very big merit. Big companies are strong, because the capital is enough big to make the company and products be acknowledged by many people.
But in order to do that, the company have to promote the product continuously.
Most of small business owners can not do that, because they can not pay expensive promotion fee continuously. But if they secceeded in SEO, they can do same thing with big companies.
Finding good SEO consulting company is very difficult. That is sometimes more difficult than doing SEO. But by defining what you require to them clearly, it become easier.
Types of SEO companies
There are several types of SEO service providers. Old SEO service provider's style is just selling links from distributed domains. But after the Google started giving penalty to unnatural inbound links as Penguin update, and evaluating contents more seriously, the fashion of the service dramatically changed.
The keyword "Content Marketing" become popular and selling links become lame.
I think the power of links are not disabled, but before making attractive contents, they does not affect ranking. Recently the balance of links and contents is essential to do SEO. Therefore the difficulty of SEO is now increases for technical SEO players.
Inbound links providers
Only getting inbound links from distributed domain with distributed IP is not effective now. That is because the checking algorithm was improved dramatically, most of search engines can determine whether it is natural or unnatural.
Content writing service is useful, if you are busy small business owner. But in order to use it, you have to manage the quality of contents.
What you have to care on using content writing service
When you use content writing service, the most important thing you have to care is quality of contents. Search engines do not like contents for SEO. Therefore you have to manage usability of the contents and links in the website.
What you have to tell the writer
When you order the service you have to tell following thing to the writer.
- Theme of the website
- Target users
- Sample keywords representing the website
- Least number of characters or words
- Estimated number of pages
The writer have to write useful articles for search engine users. If the writer do not think about marketing strategy, the contents will be only a text for SEO.
Concept and theme of website
To consider the concept and theme about the website is owner's task. Without that, writers will worry about what to write. In order to get contents you want, you have to communicate with writers and transfer what you want clearly.