Pages having Content Marketing tag
When you find keywords which can collect customers going to buy, considering the whole demand is effective. The demand is consists of small demands. And there are strong small demands and weak ones.
Therefore you have to choose strong demands, and corresponding keywords.
The structure of demand of customers
The customers have goal to do something. All of the detailed demands are to fulfil the conditions to execute the goal.
For example, a customer who is going to do web marketing has following demand structure.
The product site is a little bit weak at SEO. But we can make it stronger by making effort to adding SEO friendly pages.
Why product sites are not good at SEO
If your product is not famous, the product information site is a little bit not good at SEO. The main reason is that the users do not know the product, and they can not search what they do not know.
Therefore you have to include information which can be queried in the website. Shortage of following factor lead to the weak point of such sites.
Making contents about the product
When you create contents, you'll mainly explain about the product.
Then the product has little differentiation, most of keywords can be general words, which most of people who are searching the type of product.
To add contents is effective to SEO, but simply adding web pages is not effective. That is because the recent search engines can understand the quantity of the information, and ignore the pages which do not have few information.
The search engines the quality of website by quantity of information
The recent search engines come to being able to understand the natural sentences more than before. They can understand the duplicated semantics, and original semantics.
Automatically generated contents
Most of automatically generated contents are detected by the search engines. I wrote Be not afraid of big competitors on keywords research, then I wrote that "The Google do not shows all pages in site command".
There are many websites which has thousands of pages, but actually recognised as the target of search result is less than 400 pages in most of cases.
That means that, the Google eliminate the pages which has original information than the other pages.
When you research the keywords for the new website, you'll check the strength of competitors. Then I guess you use the site command of the Google, and maybe worry about the reach of your website.
What you may do on keywords research
When you plan to start a new website systematically, most of web owners do researching keywords for SEO. Then perhaps most of you will do following things in order to .estimate the difficulty of the keywords
Use external links checker tools
In order to check the inbound links from the external domains, you'll use .links checker tools
The most difficult point of SEO is to build natural inbound links. Therefore most of you think that it is impossible to be ranked higher position than websites which has a lot of links.
But you do not have to worry about that. Because the effective links are few even if there are a lot of links. And recently, importance of the links decreases.
When you are going to add a new topic theme, you'll consider if add a new directory into current site, or use sub domain. The search engines like websites whose contents are written by specialist.
But you do not have to be too nervous about the themes in a website.
Location of contents with new theme
There are 3 way to locate new contents with another theme.
Create a new website with external domain
The external domain is independent from the current domain. The domain value of current site has nothing to do with the new one.
Therefore if you want to increase the value of current site, I do not recommend this way.
When you write articles for content SEO, you have to care not to make low quality contents. In order to keep the quality of contents, we have to check following things.
Goal of the check list
The traffic from the search engines is different between the websites, even if the volume of contents and link status is almost same.
That is because the demand for the contents is different. But the difference is what the search engines recognised. Even if the demand is surely exist, and the content about it is written, but if the search engines can not detect it, it is impossible to get many traffic from search engines.
Response the demand of searchers
, therefore they are searching best answer in the internet.The search engines are question and answer system
There are website which is suitable for answering question and not suitable. This is the difference between and not friendly sites.SEO friendly sites
Originality of contents is important factor in SEO. And we have to know how te originality is evaluated.
A lot of original contents increase website's value
In addition to writing a lot of contents in the website, the contents should have originality. Search engines appreciates originality of the contents.
Appreciated originality in contents
The originality is not simply ones which are not copied. Recently search engines detect the semantic of the sentences. Therefore, even if the order and words in the sentences are different, but the meaning is almost same, the originality is not detected.
Originality of the contents
Originality simply means there are no or few other similar information. To make original content is very easy. That is because it have to fulfil the only condition, that there are no other information same with it.
The originality it self do not has value. It is an attribute of the content.
When you planning a new website, you have to estimate the difficulty of SEO for the theme. In addition to that, you have to consider how to do effective SEO.
Research competitor's status and effective method in SEO
When you start a new website, what you want most is how much value the website is required to get traffic from search engines.
The website's value is calculated by following factors.
- Quantity of contents
- Quantity of back links
How many pages you have to write, and how many links are required, are the most interested topics for new website planners. If the keywords and theme are too difficult in ranking on the second pages, you have to consider another way.
But in most of cases, you do not have to do that. Because variety of long tail keywords are huge, and by writing detailed topics, you can get traffic from them.
When you start to make a new website, planning is most important task for you. In order to succeed in SEO, you have to be able to image how it grows up.
Necessary precondition for website to succeed in SEO
In order to launch website which can get long tail keywords access from search engines. You have to create a website which fulfils following conditions.
- The website has specific theme
- Certain level of content's quantity exists
- Fixed growth strategy exists
- Internal link's usability is optimised
Now a day, quality of contents is the most important in SEO. In addition to that, to be approved by Google, the website have to contains rich contents.
I guess the quantity is about 400,000 characters in article's body. It has nothing to do with the number of pages.
Successful website with small number of pages, which is less than 100, has pages with many text.
In order to aim at traffic from long tail keywords queries, some technical SEO method is necessary. This page mention the technique to do long tail keywords based SEO.
Long tail keyword strategy is essential for all websites
For the new website, traffic form search engines with long tail keyword queries is essential. But it is essential for old and successful websites.
That is because most of traffic is from long tail keywords. Even if you succeeded in getting traffic from middle words, it will not enough.
Generally speaking, a website ranked in big and middle keywords can get a lot of traffic. But that means the website which is ranked in these keywords can rank in a lot of long tail keywords.
Feature of web page which can get long tail keywords access
The web pages which hits for long tail keywords queries has the keywords in the content. There are a lot of variations of query keywords.