Pages having Long Tail Keywords tag
When search engine users use it, they acts different way according to their purpose. By thinking that, we can understand value of the ranking of keywords.
The strength of the demand changes user's action
The action of users on SERP is up to the strength of demand and competitor's status on each keyword. Therefore the visibility of the web page at the same ranking position is up to the keyword.
When users finish searching
The user who use search engine has goal use it while the information demand is satisfied or they give up.
Essential information or not
They exactly has condition to finish searching. If there are no result which completely satisfy the demand, they change the keyword and try again.
And tried several times, they give up. The time they try before give up is up to the strength of demand.
When you planning a new website, you have to estimate the difficulty of SEO for the theme. In addition to that, you have to consider how to do effective SEO.
Research competitor's status and effective method in SEO
When you start a new website, what you want most is how much value the website is required to get traffic from search engines.
The website's value is calculated by following factors.
- Quantity of contents
- Quantity of back links
How many pages you have to write, and how many links are required, are the most interested topics for new website planners. If the keywords and theme are too difficult in ranking on the second pages, you have to consider another way.
But in most of cases, you do not have to do that. Because variety of long tail keywords are huge, and by writing detailed topics, you can get traffic from them.
Content writing service is useful, if you are busy small business owner. But in order to use it, you have to manage the quality of contents.
What you have to care on using content writing service
When you use content writing service, the most important thing you have to care is quality of contents. Search engines do not like contents for SEO. Therefore you have to manage usability of the contents and links in the website.
What you have to tell the writer
When you order the service you have to tell following thing to the writer.
- Theme of the website
- Target users
- Sample keywords representing the website
- Least number of characters or words
- Estimated number of pages
The writer have to write useful articles for search engine users. If the writer do not think about marketing strategy, the contents will be only a text for SEO.
Concept and theme of website
To consider the concept and theme about the website is owner's task. Without that, writers will worry about what to write. In order to get contents you want, you have to communicate with writers and transfer what you want clearly.
Search engine friendly contents are basically answer for a question. It is because search engines are Q and A system. After writing basic contents, you should do is to write contents to catch the queried keywords on the search engines.
After writing basic contents
I think your first task on creating contents is writing basic information about your topics. But after you do that, you need more topics and idea about writing.
The basic contents are systematically written contents like textbook. It covers almost all knowledge about the theme in the website.
The usage of the contents is supposed to be read from the first. By reading them one by one, the reader can learn the knowledges.
Read textbook to know entire concept
When you create the website, you'll write the basic knowledge as main contents managed with CMS. Tree structured pages are suitable for such documents, because the relationship between pages is important to arrange the knowledge systematically.
When you start to make a new website, planning is most important task for you. In order to succeed in SEO, you have to be able to image how it grows up.
Necessary precondition for website to succeed in SEO
In order to launch website which can get long tail keywords access from search engines. You have to create a website which fulfils following conditions.
- The website has specific theme
- Certain level of content's quantity exists
- Fixed growth strategy exists
- Internal link's usability is optimised
Now a day, quality of contents is the most important in SEO. In addition to that, to be approved by Google, the website have to contains rich contents.
I guess the quantity is about 400,000 characters in article's body. It has nothing to do with the number of pages.
Successful website with small number of pages, which is less than 100, has pages with many text.
The traffic from search engines is up to the ranking. How the status of pages and domain affects it ?
In this page, consider the status of ranking and how it affect to the growing website.
Evaluation of the website
The search engines evaluate websites and score them. They has score for following factors.
- Page status
- Domain reputation
You have to care for these 2 factors on checking the ranking for keywords.
The page status is basic evaluation. The search engines basically chooses pages for query, not for domain. Therefore each page have to be appreciated in order to rank in at first.
In order to aim at traffic from long tail keywords queries, some technical SEO method is necessary. This page mention the technique to do long tail keywords based SEO.
Long tail keyword strategy is essential for all websites
For the new website, traffic form search engines with long tail keyword queries is essential. But it is essential for old and successful websites.
That is because most of traffic is from long tail keywords. Even if you succeeded in getting traffic from middle words, it will not enough.
Generally speaking, a website ranked in big and middle keywords can get a lot of traffic. But that means the website which is ranked in these keywords can rank in a lot of long tail keywords.
Feature of web page which can get long tail keywords access
The web pages which hits for long tail keywords queries has the keywords in the content. There are a lot of variations of query keywords.
Google officially told that ageing filter and sandbox effect do not exists, but mechanism lead to them exists. I think they are caused by index's turn over.
So, I'm doing experiment by using this website. This site is young, currently spent 56 days, therefore it is good condition for experiment.
Tools used in the experiment
I used following tools in experiment.
- Google's site command
- Web Master Tools
- Rank check by search result
- Crawler log check tool on CMS
Google's site command
I use the site command on "google.com" with 2 methods.
- Query without date range
- Query without data range
When the date range was input, it shows pages indexed with history.
Latest search engines evaluate quantity and quality of information. Reputation of the keywords is nothing to do with ranking.
In order to check the quality of contents, they build database which has relevance information about user's interest, in addition to the standard dictionary of keywords.
Co-occurring keywords and theme
The standard dictionary has semantic data, but it do not contains information about experience of users. In addition to them, search engines build own database of keyword's relationship.
Theme is collection of keywords and it has only meaning
Theme is just a collection of keywords. It lead to semantic information bigger than keywords in it or other abstract keyword.
There are small theme and big theme. Small theme is concrete and big ones are abstract. The theme represents semantic information about abstraction level.
Aiming at Long tail keywords in SEO is effective way to start up a new webiste. You have to get traffic from search engines before getting high Click Through Rate.
Step by step SEO strategy for start up websites
Long tail keywords is suitable for start up websites. It is impossible for them to rank in by middle or big keywords, but a lot of small keywords are available.
But ranking in by long tail keywords is not easy to new websites. In order to get traffic from them, we have to consider what website is strong for searching by long tail keywords.
Long tail keywords are queries with more than 3 words
The long tail keywords means query words with more than 3 words. It is not niche keywords on most of cases.
By adding keyword to the query, the web pages suitable for it become fewer. By adding one word, the number of search results decrease dramatically.