Pages having Satellite tag
SEO is essential for e-commerce site owners. Sophisticated advertisement is effective to the sites, but SEO is more effective, because the chance to catch the customers dramatically increases.
The formation of the e-commerce site
The e-commerce site is a website which has contents about the commodities and shopping cart system to buy them.
Each parts has own role, and they are different. Therefore you have to create e-commerce site whose parts concentrate on the role.
The catalog of the commodities are the main contents of e-commerce sites. The customers visit the e-commerce sites after that the site seem to have commodities which they are finding.
On collection customer, it is very important to appeal the varieties of the commodities, when you create a e-commerce site which is not for special commodities.
The product site is a little bit weak at SEO. But we can make it stronger by making effort to adding SEO friendly pages.
Why product sites are not good at SEO
If your product is not famous, the product information site is a little bit not good at SEO. The main reason is that the users do not know the product, and they can not search what they do not know.
Therefore you have to include information which can be queried in the website. Shortage of following factor lead to the weak point of such sites.
Making contents about the product
When you create contents, you'll mainly explain about the product.
Then the product has little differentiation, most of keywords can be general words, which most of people who are searching the type of product.
When you do SEO, to create multitude websites is not necessary. But by using a few satellite site, you can effectively build your brand image, and that is effective in SEO.
What is satellite site
The satellite site is another website than the main website. I think most of people reading this website will have main website to represent your identity.
But I guess some of the people feel following things.
- The contents of the main site is not suitable for catching customers on the first phase.
- More website which has stronger authority is necessary.
- The main site is enough contents, and it is hard to add new pages without duplicated contents.
Then I recommend you to create a new satellite site to collect customers.
How to create a satellite site
When you create the satellite site, it must have another goal but the main site. The common theme can be exists. But affluent original contents are required.
When you are going to add a new topic theme, you'll consider if add a new directory into current site, or use sub domain. The search engines like websites whose contents are written by specialist.
But you do not have to be too nervous about the themes in a website.
Location of contents with new theme
There are 3 way to locate new contents with another theme.
Create a new website with external domain
The external domain is independent from the current domain. The domain value of current site has nothing to do with the new one.
Therefore if you want to increase the value of current site, I do not recommend this way.
There are 2 types of websites, , another is not suitable. If you feel your website is not suitable, let's make a satellite site for content marketing.one is suitable for Content SEO
Why satellite site is necessary
The website is not always suitable for SEO, it is often not suitable. As the sales person and product maker is complete different, each website has own feature.
It is not spam
To making satellite site is not spam, when it has necessity. If the point of view of satellite site is different from main site, is has reason to make it.
But you must not create new site in order to increase inbound links. It is spam. And latest search engines do not appreciate it. On the contrary they give penalty to the links and contents.
Role of satellite site
The satellite site is a sales person working for the main site.
Search Engine Optimization is not just a technique to make contents including keywords and building links. It is closely related with real marketing.
Search Engine is QA System
The Search Engine is QA ( Questions and Answer ). Therefore it have to retrieve most suitable web pages for the users. And it knows which keywords users are input for search.
Web page eligible to appear on the search result
That means websites which has contents close to the searching keywords, and having much information around the topics, tends to appear on the result. In addition to that, it evaluates website's quality and trust.
And one more important thing is that the pages shown on the result must be answer for searchers. Even if the contents is answer, it is not eligible when the searchers can not understand it is what they are searching.
What the Search Engine evaluates
There are more than over 200 metrics for search engine to evaluate contents and website. But simply thinking, following stuffs are the main.