Pages having Search Engine tag
Sometimes the ranking on Google get down even if you do white hat SEO. Sandbox effect occurs when you add contents or acquire new links.
It looks like getting penalty, but it is not that. You do not have to respond that, just waiting for reindex.
When the ranking getting down
When the google re-evaluate the website, the ranking get down dramatically. On most of cased, the theme of the entire content is relevant to that.
On following situation, the entire theme are change, or added. Then re-analysing the website may be done.
New category and pages with new theme added
When you writing the blog articles, sometimes you'll extend the categories of the website in order to add new themes.
Recently, small page volume can rank in the first page. And the page volume is not always necessary to rank in.
Often websites with big volume do not rank in. That means search engines purely evaluates the quantity of information. To write same things again and again do not increase that.
Difference between big and small sites
As the site become bigger than before, it become difficult to keep the quality, and to under stand whole informations in the website.
Following facts are difficult for big websites.
Build internal links between old and new pages
When the website become huge, then the web master can not recognize all of contents in the website.
Natural links are signal of human appreciation of the contents. Therefore, you have to build mechanism to acquire the links. And the number and quality is result of .content marketing
White Hat SEO and inbound links
White Hat SEO is not Search Engine Optimization without building links. It is impossible to get hundreds of links from the first time, like inbound links set by SEO companies.
The natural links have high value, therefore hundreds of links are not necessary. Spam links has little or minus value, therefore other websites can not acquire such huge number of links.
The natural links for external domains never be created without reason. The internal links are also so. But the external links needs more significant reason for their existence.
Links satisfy visitor's demand like internal links
Appreciated inbound links are almost same with . Only links have possibility to be clicked by the visitor has value.high quality internal links
Internal links is classified into some kind of links. In order to build effective internal links, you have to know them, and how do they evaluated by search engines.
Kinds of Internal Links
There are following two kinds of internal links, both links are important, and links which does not classified into both of them is not appreciated so much.
Organizing site structure
There are links to organize hierarchy of the web pages. The bread crumb is one of them.
By showing search engines the theme of the page by site structure, they can correctly recognize the theme of the page, and evaluate highly.
Search engines detect page hierarchy by the link. The bread crumb is the main method to detect it.
When you actually write web page, you have to be aware that the page have to be suitable for search engine's result. , and your page have to contains answer and make searchers be aware of that.Search engine is system to answer user's questions
What is the useful page
The basic of content SEO is creating a useful page. This is the most effective search engine optimization, and it starts from here.
The first thing you have to do is what is useful page. When you research competitor's web pages actually ranked in, you can find these pages are very useful to find information the searcher want.
And by research the link status by Ahrefs Site Explorer or opensiteexplorer, you can find some cases that a site with fewer external inbound links and page volume wins greater sites.
For old search engines, link is almost all. But as the result of evolution of them, link is just a metrics of scoring. By getting high score in website content creation, your website can appear on SERP (Search Engine Result Page) without rich inbound links.
Weight of contents' score become higher
The status of website in search result is changed in around 2013. That means search engine changed their policy of scoring.
The Page-RankTM invented by google was algorithm focusing on popularity of the website. In this algorithm, a website with low Page-Rank cannot win ones with higher Page-Rank.
And the number of pages in a website was directly lead to Page-Rank, because existence of a page generate a Page-Rank value.
But the Page-Rank was disposed, and new word, which is the Authority Rank, was born. I guess the authority is score of summation of plus signals and minus signals. The external inbound link is one of them, and there are many other plus signals.
Search Engines are QA system to answer user's question submitted by some keywords. Learning how they evaluates contents learn to high quality SEO writing.
Search Engine's goal
Search Engine's goal is to find pages which are answers for user's keyword query. The pages have to satisfy following facts.
- Theme of the page completely match the keyword.
- Website including the page has much demanded information about the theme
- The website is eligible to be trusted.
Simply thinking, the pages which satisfy those facts are what the search engine is looking for.
How to match the result with demand of users
Search engine users definitely has demand for information, and they snap up demanded information. But they dislike other information.
This difference is very very definite. If users feel "This website has too many useless contents which has nothing to do with my demand", they go out from your website soon.
Search Engine Optimization is not just a technique to make contents including keywords and building links. It is closely related with real marketing.
Search Engine is QA System
The Search Engine is QA ( Questions and Answer ). Therefore it have to retrieve most suitable web pages for the users. And it knows which keywords users are input for search.
Web page eligible to appear on the search result
That means websites which has contents close to the searching keywords, and having much information around the topics, tends to appear on the result. In addition to that, it evaluates website's quality and trust.
And one more important thing is that the pages shown on the result must be answer for searchers. Even if the contents is answer, it is not eligible when the searchers can not understand it is what they are searching.
What the Search Engine evaluates
There are more than over 200 metrics for search engine to evaluate contents and website. But simply thinking, following stuffs are the main.