Pages having Step by Step tag
The Google watches new domain sites for a certain period. The period will finish after a certain count of re-indexing of the web pages.
Therefore accelerating re-indexing is very important for new sites in order to get over the period with almost no traffic from search engies.
Google do not trust new website soon
The Google says officially they do not trust new websites. And saying following things.
- Google do not trust a new website soon
- It has period to check the status of website
- That is same with human trust other person after period to talk and drink together
- If the website is introduced by trusted site, it trust the site
For most of websites, it is very hard to linked from websites which have great trust. If it is the only way, the websites appears in the search result will be websites which are linked from some authority sites.
Therefore, I think there are other way to get trusted by contents instead of that.
New website owners have to consider about initial links. The goal of links on this phase is to invite crawlers from other sites.
Let's use links available to everyone
When you start the website, you have to get a few links. Too many links are not necessary for new websites.
If you get too many unnatural links, the risk of penalty increases. If you have plan to get natural links continuously, it has no risk, but most of small business owners can't do it.
Therefore, you have to recognize the links are tools to enforce content value, and set necessary a few links when you start own site.
I think you have to get links which are available for everyone.
Content writing service is useful, if you are busy small business owner. But in order to use it, you have to manage the quality of contents.
What you have to care on using content writing service
When you use content writing service, the most important thing you have to care is quality of contents. Search engines do not like contents for SEO. Therefore you have to manage usability of the contents and links in the website.
What you have to tell the writer
When you order the service you have to tell following thing to the writer.
- Theme of the website
- Target users
- Sample keywords representing the website
- Least number of characters or words
- Estimated number of pages
The writer have to write useful articles for search engine users. If the writer do not think about marketing strategy, the contents will be only a text for SEO.
Concept and theme of website
To consider the concept and theme about the website is owner's task. Without that, writers will worry about what to write. In order to get contents you want, you have to communicate with writers and transfer what you want clearly.
When you start to make a new website, planning is most important task for you. In order to succeed in SEO, you have to be able to image how it grows up.
Necessary precondition for website to succeed in SEO
In order to launch website which can get long tail keywords access from search engines. You have to create a website which fulfils following conditions.
- The website has specific theme
- Certain level of content's quantity exists
- Fixed growth strategy exists
- Internal link's usability is optimised
Now a day, quality of contents is the most important in SEO. In addition to that, to be approved by Google, the website have to contains rich contents.
I guess the quantity is about 400,000 characters in article's body. It has nothing to do with the number of pages.
Successful website with small number of pages, which is less than 100, has pages with many text.
When you can not get 100 sessions/day even if you create pages with useful contents, and the number of pages are more than 100, you'll suspect SEO penalty.
But you have to consider following facts if you can not find obvious penalty.
If your website's age is less than 3 months
If your website is very young, and it does not spend 3 month, it is normal case.
The new websites are not ranked in frequently queried keywords until 3 to 4 months are not passed. That is because the domain and your website is not appreciated by search engines.
In this period, there are nothing you can do by getting traffic from SEO. It is period of preparation for after 3 to 4 months later.
The traffic from search engines is up to the ranking. How the status of pages and domain affects it ?
In this page, consider the status of ranking and how it affect to the growing website.
Evaluation of the website
The search engines evaluate websites and score them. They has score for following factors.
- Page status
- Domain reputation
You have to care for these 2 factors on checking the ranking for keywords.
The page status is basic evaluation. The search engines basically chooses pages for query, not for domain. Therefore each page have to be appreciated in order to rank in at first.
The internal links from top page are special links. There are no site whose top page is not indexed and deeply analysed.
By using links from top page with CMS functions, new domain sites can grow up exactly and rapidly.
How the website's indexed pages increases
The website's index starts with top page and the pages linked from indexed pages are indexed step by step.
Top page is special page
The top page is special page, that is because the first page to be indexed. If this page is not indexed and analysed, no other pages will not indexed.
In addition to that, the top page is linked from all pages. Therefore the links on this page are powerful links.
For young website with a new domain, it is very important the pages in the site are analysed deeply. The new site have to get certain level of first traffic via search engines, in order to get natural back links.
In order to get traffic, the new website's owner have to make most of pages be regarded as important ones. The search engines decide that by linked status.
The 2 clicks rule is essential for the new sites
The 2 click rule is essential for the new site, especially ones using new domains. That is because the search engines do not evaluates pages which are far from top page.
What is 2 clicks rule
The 2 clicks rule is that all page can be reached within 2 clicks from the top page, or all pages.
Generally speaking, some people says it 3 clicks rule. But I recommend the 2 clicks rule for new website owners. That is because the most important thing for new website is that most of pages can be analysed.
Google officially told that ageing filter and sandbox effect do not exists, but mechanism lead to them exists. I think they are caused by index's turn over.
So, I'm doing experiment by using this website. This site is young, currently spent 56 days, therefore it is good condition for experiment.
Tools used in the experiment
I used following tools in experiment.
- Google's site command
- Web Master Tools
- Rank check by search result
- Crawler log check tool on CMS
Google's site command
I use the site command on "google.com" with 2 methods.
- Query without date range
- Query without data range
When the date range was input, it shows pages indexed with history.
Aiming at Long tail keywords in SEO is effective way to start up a new webiste. You have to get traffic from search engines before getting high Click Through Rate.
Step by step SEO strategy for start up websites
Long tail keywords is suitable for start up websites. It is impossible for them to rank in by middle or big keywords, but a lot of small keywords are available.
But ranking in by long tail keywords is not easy to new websites. In order to get traffic from them, we have to consider what website is strong for searching by long tail keywords.
Long tail keywords are queries with more than 3 words
The long tail keywords means query words with more than 3 words. It is not niche keywords on most of cases.
By adding keyword to the query, the web pages suitable for it become fewer. By adding one word, the number of search results decrease dramatically.