Pages having Social Media tag
Small business owners uses internet advertisement, in addition to content based SEO. If you have copywriting skill, you can use ad effectively. this page mentions how to use them.
What you have to do before using advertisement
In order to use advertisement, you have to prepare the plan landing pages, and contents.
As the search engine marketing is to catch target customers by the contents, internet advertisement marketing is also up to the content you make.
Consider the target customers and the timing
At first, you have to do is to consider the target of your product or service. This is the first and most important thing.
Without considering customer's psychology, we can not write excellent sales copy, because there are no excellent contents for everyone.
Sales copywriting is friendly with Search Engine Optimization. It is essential skill for web marketers. This skill is also essential for web designers, because the goal of creating a website is to get customer via internet.
To know customers is the most important factor in copywriting
The most important thing in doing copywriting is to know your customers. By knowing the customer's psychology, you can understand which topics is effective to collect customers.
SEO copywriting for small business owners
SEO is most effective way for small business owners to collect their customers. Recently, most of sales action is done on the website.
By the way, small business owners goal is to sell their product or service, but it does not match the interest of their customers. That is because customers do not know the solution of their demand.
By making sales story in the internet is what the small business owners have to do.
After you created main contents as blog category, you have to write blog posts continuously. The main contents are to aim at middle keywords. By writing blog posts, you can generate traffic from search engines by long tail keywords.
Role of Contents
The website consists of 2 parts, they are main contents and blog articles.
Each part has own strong and weak points, and cover them each other. By this web structure, we can build effective internal links, and cover a lot of information by least number of pages.
Main contents are blog categories
Main contents pages are organized pages, and it works as blog category. But these pages have a lot of original information.
The social media is good tool for promote your website. The search engine cannot understand which content is eligible to show, without human response.
For example, Click Through Rate of the search result, natural link's popularity is one of them.
Do initial website's rank up
In order to access up, back link is necessary. But currently, search engines do not appreciate artificial seo oriented links.
Therefore we have to create mechanism to get back links or social signals which has same meaning with them.
The links from Social media are marked "nofollow" on most of cases. Technically, they not effective links.
After you build website and publish the first contents, you have to add contents continuously. In addition to that, you have to spread contents by Social Media.
Keep in touch with users by social media
In order to keep in touch with users, social media is useful. If some visitors likes your website, they will introduce your sites for their friends.
Writing Blog about timely topics and your experience
In addition to writing main contents, you can write blog articles on the website. The blog article is for timely topics or additional content for main one.
Timely topics are suitable to spread them via Social Network like The Twitter.
By continuously adding, updating web contents, your website become bigger than it opened. Then the statistic status of your contents is change. Then you have to check the data and avoid SEO penalty.
After you write a content, you have to publish it and notify it to the search engine as first as possible. The content management system supports the life cycle, writing draft, publish, and notify to the search engine.
Writing Draft contents
After you opened the website, writing draft content is necessary. Most of CMS has this function.
Preview and Publish the page
After you write draft function, you can preview the page with current template.
The appearance in the wysiwyg editor and actual website is different, therefore you have to check it before release the page.
In order to do White Hat SEO, making opportunities to acquire natural links is important. Excellent contents has opportunities to get them, but you have to build the mechanism in the website.
Who links to your website
A person read your content and appreciated high, but the person do not have websites to set links, you can not acquire external links. Therefore you have to know who can set links.
Social Media users
Most of internet users have . Comparing with natural links from standard websites, the links from social media is not appreciated so high, but it is easier to acquire links from these sites. Therefore it is the first step to get effective natural links.social media account
The social media is used as a tool for the person, and who are connected to the person can watch the activity in order to get a new information. This is general usage of that.
Most of people are content watcher, but there are people who want to spread their own information.